TAT augmented ID

via youtube.com

Swiss Miss picked this up the other day.

I see its potential as a realistic bridge between a person's digital and real life. Imagine this future scenario: It's 2025, you're out at a bar and someone catches your eye.

You would like to say 'hi', but the last 35 years of digital interaction has somewhat diminished your human to human social skills. Help is quite literally at hand. Just fire up your AR device, select a mutual social network, and poke 'em right nice (no pun intended):

Augmented ID is a TAT concept that visualizes the digital identities of people you meet in real life. With a mobile device and face recognition software from Polar Rose, Augmented ID enables you to discover selected information about people around you. All users control their own augmented appearance, by selecting the content and social network links they want show to others. Modifying your augmented ID is easier than fixing your hair in real life and, of course, TAT Cascades will make sure you look great!

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About

James Theophane

Portrait credit: Nadav Kander

James Theophane, or Theo, is a dilettante residing in London. When he's not dabbling, he's a Creative Director for Lost Boys, generally spending most of his time getting along and just getting on.

He has worked with Tonic, Grey, Publicis Modem, Framfab, Wheel, DNA and GT.

He has created work for Toshiba, Rankin, D&AD, Chelsea FC, Electrolux, Sony, Ericsson, PlayStation, Sega, Channel 4, Oxfam, Canon, Brahma, Marks & Spencer, Wired Magazine and Audi.

www.theophane.co.uk/tag/work

He has won a few awards such as D&AD, Webby, LIA, Revolution, Campaign, BIMA and Epica.

Sometimes he gets called up for a little bit of jury service too. He's paid his dues with D&AD, IAB Creative Showcase and London International.

Occasionally he gets asked to do a bit of public speaking. But to be frank, he's not so keen on that.

blog@theophane.co.uk

 

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