Sketch-A-Move

via vimeo.com

Another gem from T&T.  I'm surprised I haven't come across more toy technology working in his way (Sketch-a-Move was developed back in 2004 and 2006).

From WMMNA:

"Players can draw on the top of the car the tracks that the toy will have to follow.

For example, if you draw a circle on the toy car, it will move in a circle. If you draw a complicated spiral, the car will move in a spiral.

On top of the toy is a screen made from an analog editable material. Under it, a touch screen allows the stylus like input to be translated into movement by a microprocessor. The movement is performed by 2 solenoids to steer the car and a motor to give the speed."

Loading mentions Retweet

About

James Théophane

Portrait credit: Nadav Kander

James Theophane, or Theo, is a dilettante residing in London. When he's not dabbling, he's an Assoc. Creative Director at R/GA, with his creative partner Dan John: danandjames.com

He has worked with Lost Boys, Grey, Modem, Framfab, Wheel, DNA and GT.

He has created work for Nokia, Toshiba, Rankin, D&AD, Chelsea FC, Electrolux, Sony, Ericsson, PlayStation, Sega, Channel 4, Oxfam, Canon, Brahma, Marks & Spencer, Wired Magazine and Audi. View all work

He has won a few awards such as D&AD, Webby, LIA, Revolution, Campaign, BIMA and Epica.

Sometimes he gets called up for a little bit of jury service too. He's paid his dues with D&AD, IAB Creative Showcase and London International.

Occasionally he gets asked to do a bit of public speaking. But to be frank, he's not so keen on that.

blog@theophane.co.uk

   

Tags
  • Bill Israel designed