Sketch-A-Move

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Another gem from T&T.  I'm surprised I haven't come across more toy technology working in his way (Sketch-a-Move was developed back in 2004 and 2006).

From WMMNA:

"Players can draw on the top of the car the tracks that the toy will have to follow.

For example, if you draw a circle on the toy car, it will move in a circle. If you draw a complicated spiral, the car will move in a spiral.

On top of the toy is a screen made from an analog editable material. Under it, a touch screen allows the stylus like input to be translated into movement by a microprocessor. The movement is performed by 2 solenoids to steer the car and a motor to give the speed."

About

James Théophane

Portrait credit: Nadav Kander

James Theophane, or Theo, is a dilettante residing in Sydney. When he's not dabbling, he's a Creative Director at Clemenger BBDO.

He has worked with R/GA, Lost Boys, Grey, Modem, Framfab, Wheel, DNA and GT.

He has put a pop-up restaurant atop a neo-classical building in Paris, created a gigantic interactive chandelier that played Christmas carols. Hacked an oil painting and launched a fully interactive round the world yacht.

He has created work for Nokia, Toshiba, Rankin, D&AD, Chelsea FC, Electrolux, Sony, Ericsson, PlayStation, Sega, Channel 4, Oxfam, Canon, Brahma, Marks & Spencer, Wired Magazine and Audi. View all work

He has won a few awards such as One Show, D&AD, Webby, LIA, Campaign, BIMA and Epica.

Sometimes he gets called up for a little bit of jury service too. He's paid his dues with D&AD, IAB Creative Showcase and London International.

blog@theophane.co.uk

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