Rankin Live

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During my time as the Art Director and CD on Rankin account we received this amazing brief from Rankin.  Originally we were discussing calling it Rankin Live(s) - The Great British Portrait week. 

At it's heart the idea was simple: shoot, instantly project, print and hang a portrait of each subject, creating an ephemeral and amorphous exhibition space documenting the lives of Britain today.  This morphed into Rankin Live a massive retrospective, a live shoot, an interactive gallery and magazine all in one.

It was quite an ambitious ask, but quite lot of the original thinking made it through to the exhibition.  Initially we were thinking of partnering with JCDecaux Innovate, using their street furniture to take the exhibition beyond the confines of Brick Lane.  We had also floated the idea of mini interactive installation booths dotted around the country and at festivals.  The resecession kicked in and I guess this bacame a little too ambitious.  The Rankin Live tent did make an appearance at Big Chill festival up in Eastnor though.

Work @ Tonic

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About

James Théophane

Portrait credit: Nadav Kander

James Theophane, or Theo, is a dilettante residing in Sydney. When he's not dabbling, he's a Creative Director at Clemenger BBDO.

He has worked with R/GA, Lost Boys, Grey, Modem, Framfab, Wheel, DNA and GT.

He has put a pop-up restaurant atop a neo-classical building in Paris, created a gigantic interactive chandelier that played Christmas carols. Hacked an oil painting and launched a fully interactive round the world yacht.

He has created work for Nokia, Toshiba, Rankin, D&AD, Chelsea FC, Electrolux, Sony, Ericsson, PlayStation, Sega, Channel 4, Oxfam, Canon, Brahma, Marks & Spencer, Wired Magazine and Audi. View all work

He has won a few awards such as One Show, D&AD, Webby, LIA, Campaign, BIMA and Epica.

Sometimes he gets called up for a little bit of jury service too. He's paid his dues with D&AD, IAB Creative Showcase and London International.

blog@theophane.co.uk

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