London Feels ________ - An Interactive Installation

       
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D&AD and Metro are taking Behind the Idea to the front page by launching a competition that challenges creatives to design a coverwrap for Metro.

This is my submission:

London Feels
Metro has a unique opportunity to gauge and shape the mood of Londoners.
London Feels is an installation that does exactly that. Using the Metro Twitter feed and #londonfeels, Metro offers its readship the oppportunity to use one word to describe how they feel today.

As the emotions diagram above shows, emotions can be divided into six groups: Happy, Excited, Tender, Scared, Angry and Sad.

Using this data we create a physical visual device that can reflect that ephemeral nature of Londoner's Moods.  A live installation. Each balloon represents a mood segment: Green = Happy, Red = Angry etc. Each ballon is connected to emotional keywords, live via twitter. The ballon reacts by inflating or deflating depending on popularity of the mood.

You can watch, or interact with the installation live via the internet.
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About

James Théophane

Portrait credit: Nadav Kander

James Theophane, or Theo, is a dilettante residing in London. When he's not dabbling, he's an Assoc. Creative Director at R/GA, with his creative partner Dan John: danandjames.com

He has worked with Lost Boys, Grey, Modem, Framfab, Wheel, DNA and GT.

He has created work for Nokia, Toshiba, Rankin, D&AD, Chelsea FC, Electrolux, Sony, Ericsson, PlayStation, Sega, Channel 4, Oxfam, Canon, Brahma, Marks & Spencer, Wired Magazine and Audi. View all work

He has won a few awards such as D&AD, Webby, LIA, Revolution, Campaign, BIMA and Epica.

Sometimes he gets called up for a little bit of jury service too. He's paid his dues with D&AD, IAB Creative Showcase and London International.

Occasionally he gets asked to do a bit of public speaking. But to be frank, he's not so keen on that.

blog@theophane.co.uk

   

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