Human Needs/Human Wants

via likecool.com

I'm sure it's the rose-tinted filter, but this short almost makes me pine for providing human needs, rather than human wants. But fuck that. After getting up at 5:30 am a couple of days on the trott; picking, cleaning, sorting, then lugging heavy veg into town, i'd be ready to jump into the tractor and head back to the city.

About

James Théophane

Portrait credit: Nadav Kander

James Theophane, or Theo, is a dilettante residing in Sydney. When he's not dabbling, he's a Creative Director at Clemenger BBDO.

He has worked with R/GA, Lost Boys, Grey, Modem, Framfab, Wheel, DNA and GT.

He has put a pop-up restaurant atop a neo-classical building in Paris, created a gigantic interactive chandelier that played Christmas carols. Hacked an oil painting and launched a fully interactive round the world yacht.

He has created work for Nokia, Toshiba, Rankin, D&AD, Chelsea FC, Electrolux, Sony, Ericsson, PlayStation, Sega, Channel 4, Oxfam, Canon, Brahma, Marks & Spencer, Wired Magazine and Audi. View all work

He has won a few awards such as One Show, D&AD, Webby, LIA, Campaign, BIMA and Epica.

Sometimes he gets called up for a little bit of jury service too. He's paid his dues with D&AD, IAB Creative Showcase and London International.

blog@theophane.co.uk

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