D&AD
Pretty simple direct response brief - get people to the event. 2009 wasn’t a particularly good year to be anyone, let alone a graduate. We took a fairly direct route based on peers and a democratic recruitment campaign. Nothing particularly clever, but it turned a few heads and created debate, so job done.Awards: IAB creative showcase [Winner], BIMA [Winner], London International [Finalist], Revolution Awards [Finalist], D&AD [Finalist], Webby [Shortlisted].
Intergrated Campaign to launch D&AD's 2009 New Blood: I’ll be there.
Featuring:
- Neville Brody, Founder - Research Studios (Graphic Design)
- Graham Fink, ECD - M&C Saatchi (Advertising)
- Morag Mysercough, Founder - Studio Mysercough (Architecture & Design)
- Caroline Pay, CD - BBH (Advertising)
- Mark Waites, Founder - Mother (Advertising)
- Simon Waterfall, Founder - Poke (Digital)


