Arduino/Nike Power Laces
Inspired by 'Back to The Future II', this project is less 'Practical' than 'Proof of Concept', but hopefully it'll tide you over until Nike comes out with something more polished.
Inspired by 'Back to The Future II', this project is less 'Practical' than 'Proof of Concept', but hopefully it'll tide you over until Nike comes out with something more polished.
Portrait credit: Nadav Kander
James Theophane, or Theo, is a dilettante residing in Sydney. When he's not dabbling, he's a Creative Director at Clemenger BBDO.
He has worked with R/GA, Lost Boys, Grey, Modem, Framfab, Wheel, DNA and GT.
He has put a pop-up restaurant atop a neo-classical building in Paris, created a gigantic interactive chandelier that played Christmas carols. Hacked an oil painting and launched a fully interactive round the world yacht.
He has created work for Nokia, Toshiba, Rankin, D&AD, Chelsea FC, Electrolux, Sony, Ericsson, PlayStation, Sega, Channel 4, Oxfam, Canon, Brahma, Marks & Spencer, Wired Magazine and Audi. View all work
He has won a few awards such as One Show, D&AD, Webby, LIA, Campaign, BIMA and Epica.
Sometimes he gets called up for a little bit of jury service too. He's paid his dues with D&AD, IAB Creative Showcase and London International.