The Annoying Orange - Chatterboxing

We wanted to give Nokia owners immediate gratification for activating Chat (Nokia's Instant Messaging services)... So we invented Chatterboxing; a whole new gaming genre for mobile phones.

Audience: Social Media Teen Influencer

Team: James Théophane & Laura Hunter



Annoying Orange Chatterboxing:  A global Instant Messaging device-only game in which players pit their fingers against a quick-witted, intelligent and cheeky chat-bot: The Annoying Orange.  Players are challenged to out spa the Chatterboxing Champion of Chat in IM. For every successful put-down, cuss or phrase unlocked, the player receives points, unlocks badges and is rewarded with a prizes.  The more the player chats, the more points they win.  The player with the most points globally is crowned the Chatterboxing champ. Weekly and monthly prizes are given away to the top ten players globally and locally.

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Campaign assets: 

(download)
- Nokia homepage takeover - Let's get read to rumblllllllllllle...
Upon landing on the homepage the Nokia devices surprisingly come to life introducing to main characters, the Master of Ceremonies, and The Annoying Orange. The MC introduces Annoying Orange ala Madison Square Gardens...

(download)

- The campaign destination hosts the global game; Leagues. Top scorers. Country v County. Stats, badges and prizes...

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- On Device Ring/Viztones and on device theme...

Marketing Objective: Build awareness and excitement around Nokia IM Services.

Chatterboxing (chat·ter·bok'sin) 
n. The act of talking shit. Spitting off. Running of the mouth.
v. "All these hoes be chatterboxing."  

work @ R/GA 

Filed under  //   work  

About

James Théophane

Portrait credit: Nadav Kander

James Theophane, or Theo, is a dilettante residing in Sydney. When he's not dabbling, he's a Creative Director at Clemenger BBDO.

He has worked with R/GA, Lost Boys, Grey, Modem, Framfab, Wheel, DNA and GT.

He has put a pop-up restaurant atop a neo-classical building in Paris, created a gigantic interactive chandelier that played Christmas carols. Hacked an oil painting and launched a fully interactive round the world yacht.

He has created work for Nokia, Toshiba, Rankin, D&AD, Chelsea FC, Electrolux, Sony, Ericsson, PlayStation, Sega, Channel 4, Oxfam, Canon, Brahma, Marks & Spencer, Wired Magazine and Audi. View all work

He has won a few awards such as One Show, D&AD, Webby, LIA, Campaign, BIMA and Epica.

Sometimes he gets called up for a little bit of jury service too. He's paid his dues with D&AD, IAB Creative Showcase and London International.

blog@theophane.co.uk

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