Mobile Mobile Wins One Show Merit

My installation for Lost Boys, Mobile Mobile won a merit in the ONE SHOW awards.  One Show is one of the toughest global awards out there and the merit was in the Global Innovative Self Promotion category.

work @ Lost Boys

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Nominated for Webby Awards

Both D&AD New Blood and Electrolux Art Home have been shortlisted for a Webby...and you can vote for them under People's Choice if you like ;)

D&AD:  Vote

Art Home: Vote

work @ Lost Boys

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R/GA - Digital Agency of the Decade



So my creative partner Dan and I start our new job at R/GA on Monday (well, I do, Dan's still under contract at Lost Boys until the end of the month) and we're super stoked to be working there. Here's to the future.
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D&AD Blog: All wrapped up

Hoorah, my installation idea for the front cover of London's Metro has been shortlisted. There are some great executions in there by the likes of The Partners, McCann Erikson and Handstand Creative.

London Feels
Metro has a unique opportunity to gauge and shape the mood of Londoners.
London Feels is an installation that does exactly that. Using the Metro Twitter feed and #londonfeels, Metro offers its readship the oppportunity to use one word to describe how they feel today.

As the emotions diagram above shows, emotions can be divided into six groups: HappyExcitedTenderScaredAngry and Sad.

Using this data we create a physical visual device that can reflect that ephemeral nature of Londoner's Moods.  A live installation. Each balloon represents a mood segment: Green = HappyRed = Angry etc. Each ballon is connected to emotional keywords, live via twitter. The ballon reacts by inflating or deflating depending on popularity of the mood.

You can watch, or interact with the installation live via the internet.

Judges:

Kenny Campbell, Editor, Metro
Paul Brazier, D&AD President & ECD, AMV.BBDO
Ringan Ledwidge, Director, Rattling Stick
Alex Bec, Director and Editor, It's Nice That

 

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Tying The Knot

                                             
Click here to download:
knot.zip (7723 KB)

When Clare and I decided to tie the marital knot, we wanted our invitation to reflect the playful nature of our relationship.  We decided everything should be made by hand, from scratch - and also teach us something new.

So we set about learning to tie knots.

We set about discovering the wonderful world of knot tying by studying Knots, Ties & Splices: A Handbook for Seafarers, Travellers and All Who Use Cordage, by J. T. Burgess. Youtube taught us the rest.  Armed with our new found knowledge, we set about hiring a studio to record our new found skills.

We created an online RSVP site that streamed 15 knot tying ambient background videos.  The invite cards were hand cut, screen-printed and sewing machine bound.
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London Feels ________ - An Interactive Installation

       
Click here to download:
Archive.zip (1876 KB)
D&AD and Metro are taking Behind the Idea to the front page by launching a competition that challenges creatives to design a coverwrap for Metro.

This is my submission:

London Feels
Metro has a unique opportunity to gauge and shape the mood of Londoners.
London Feels is an installation that does exactly that. Using the Metro Twitter feed and #londonfeels, Metro offers its readship the oppportunity to use one word to describe how they feel today.

As the emotions diagram above shows, emotions can be divided into six groups: Happy, Excited, Tender, Scared, Angry and Sad.

Using this data we create a physical visual device that can reflect that ephemeral nature of Londoner's Moods.  A live installation. Each balloon represents a mood segment: Green = Happy, Red = Angry etc. Each ballon is connected to emotional keywords, live via twitter. The ballon reacts by inflating or deflating depending on popularity of the mood.

You can watch, or interact with the installation live via the internet.
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Mobile Mobile - An Interactive Installation

Awards: One Show [Merit]

Mobile Mobile - an interactive installation by James Theophane

Brief: Create a Christmas experience that actively demonstrated Lost Boys core value of collaboration. 

We took this as an opportunity to reinterpret the Christmas tree and its role as the traditional focal point for a communal space.  'Mobile Mobile' is a six metre circumference interactive sculpture, and signature piece for the entrance of the Lost Boys London Brick Lane studio 

                             
Click here to download:
send.zip (13583 KB)

Mobile Mobile upcycles fifty old agency cell phones (available after an agency-wide upgrade just two months prior).  Each phone is individually addressed by a computer to cofunction and create a choral arrangement.  Assigning each phone a tone, the mass is transformed into an aural form that appears to come alive, shimmering and flirting for onlookers.

To add a little xmas spice to the mix, anyone can visit our live stream and serenade bystanders with their keyboard dexterity: xmas.lbi.co.uk

You can also send a Tweet or visit the installation and play it in person

Reacting to a tweet

Making the installationSave

Being played live by anonymous

Being played on a Microsoft Surface table

Behind the scenes project site
www.upcycle.ning.com

Credits and acknowledgments
Mobile Mobile is a product of hard work and collaboration. There was blood from our COO, also a qualified carpenter.  Sweat from our Creative Teams: set design, build and animation.  And tears from our IT Department, who not only made the phones do things they never should, but also hit upon the score.  "Carol of the Bells" (also known as the "Ukrainian Bell Carol") is a choral miniature work originally composed by the Ukrainian composer Mykola Dmytrovych Leontovych.  The mobile score was arranged by a classically trained musician and pianist from Finance. 

Good Cause: One of the largest problems facing the developing world is a lack of trained physicians. MoCa, is a health screening system for developing countries using mobile (cell)phones and open source technologies. See mocamobile.org

Mobile Mobile has been made as a semi-permanent hanging (exhibition) space.  In January the mobiles will be replaced with another hanging media, then updated month in, month out.  Mobile Mobile is one in a line of many great lo-fi art/build concepts; from the Design Museum's Aquarium, Digital By Design, Troika and The Cloud, the Printer Bleeping Thingy (I can't remember who did it), all the great work by W+K and, of course AKQA's wonderful microwaves from last Christmas.  Hopefully there'll be many more to come.

Concept: James Theophane  (Creative Director)
Promo director - Yanni Kronenberg
Design: Bobby Rayit, Jasmine Hays, Pete Talbot, Filipe Lima, Hannah Drury, Trevor Thomas  (Creative teams)

Programming: Oliver Dewdney, Keith Newton, Adrian Le Grand  (Sys Admin)
Build: Mike Mulligan (COO) Marcus McDonnell  (Office Services)
Streaming: Jon Russell
Score arrangement: Vicki Simms (Finance)
Production/Editing: Peter King (Agenda Collective)

Special thanks to Magnus Larsson for all his help and inspiration

The Technology - by Oliver Dewdney
The plan was to make 50 mobiles to each play a different note of a Christmas carol, and flash in time. We set up a test mobile phone - an HTC Touch - to connect to a wifi access point whilst being powered by a charger.

We 'ping'ed the IP address of the phone for two days to verify that it would remain contactable. The phone did get a tiny bit warm, but it worked. We noticed that the ping time changed significantly between different power modes on the wifi of the mobile - from 100ms down to about 2ms on 'performance'.

The plan was to write a small program that ran on the phone that understood a small set on instructions and have a controller running on a PC sending the commands. The basic list of commands was: light on/off, change colour 'wash' and beep.

The first challenge was turning the backlight off - WinMobile is a multitasking OS running WindowsCE as the kernel. The power management subsystem allows you to suggest power settings, but the OS takes into account all the running programs needs.

Turning the backlight fully off proved problematic in the project timescales (a matter of days). Next was beeping. The PC has always had a speaker that could beep - it was connected to the chip that controlled the keyboard - so has had a corresponding function e.g. in windows the MessageBeep function.

WindowsCE was designed for a range of platforms and embedded controllers and it looks like beep was not a core function. Luckily the Microsoft developers included some sample code on how to implement a MIDI sound system expecting hardware manufacturers to license third party full musical instrument libraries. It looks like the manufacturers kept with the simple sine wave sample code implementation.  This was good enough for our mobile phone beeping musical rendition.

The program on the phone was written in Microsoft .Net C# and consisted of two parts: one registering with a web service - logging the fact that it was still alive and its current IP address, and two a UDP listener - listening for commands from the controller over the network.

The controller was written to read the midi file of the Carol and send the individual notes to individual phones at the right time. Using UDP instead of TCP and the 'performance' setting on the phone meant that the commands arrived promptly on the phones.

work @ Lost Boys

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Neville Brody: Wanker or Genius?

Brody is giving his D&AD President's Lecture this Wednesday (November 25). Titled Neville Brody: Wanker or Genius?

I'd say genius...but I'm biased.

"[Lost Boys and] Creative Review readers can claim the dubious distinction of being responsible for the title for Brody's Lecture: it comes from some of the personal and somewhat vicious comments aimed at him following [Dan & my work for the] D&AD New Blood campaign and his recent Wallpaper* cover."

work @ Lost Boys

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Clutch of Awards

Been a bumper week for awards, two LIA's, a BIMA and a CRESTA. 

D&AD New Blood
- BIMA
Red Cross - LIA
Electrolux - LIA
Gen Green - CRESTA

work @ Lost Boys

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Painting Render Crash

Work asked me to contribute a piece of art for our reception. I decided to hack an old replica painting from Spitalfields Market, London (an old flea market on Thursdays).  I built a motor using one of those kits you can get from good electronic stores, painted acrylic on canvas and cut out a spinning beach ball of death glued to mounting board.

I work for Lost Boys, an Interactive Agency, so I thought it was apt: a relatively new problem in an old setting.

                   
Click here to download:
ART_ON_ART.zip (8355 KB)

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About

James Théophane

Portrait credit: Nadav Kander

James Theophane, or Theo, is a dilettante residing in London. When he's not dabbling, he's an Assoc. Creative Director at R/GA, with his creative partner Dan John: danandjames.com

He has worked with Lost Boys, Grey, Modem, Framfab, Wheel, DNA and GT.

He has created work for Nokia, Toshiba, Rankin, D&AD, Chelsea FC, Electrolux, Sony, Ericsson, PlayStation, Sega, Channel 4, Oxfam, Canon, Brahma, Marks & Spencer, Wired Magazine and Audi. View all work

He has won a few awards such as D&AD, Webby, LIA, Revolution, Campaign, BIMA and Epica.

Sometimes he gets called up for a little bit of jury service too. He's paid his dues with D&AD, IAB Creative Showcase and London International.

Occasionally he gets asked to do a bit of public speaking. But to be frank, he's not so keen on that.

blog@theophane.co.uk

   

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